Pioneer of the Brand Citizenship Movement, Global Brand Strategist
”What is the essence of life? To serve others and to do good.” – Aristotle
What is Behavioural Economics? Why does it matter? And how can companies acting as good corporate citizens create both success and sustainability in their business?
These are some of the questions that Anne Bahr Thompson, the founder of the movement of Brand Citizenship, and author of the book Do Good, is seeking to answer with her work.
Anne is passionate about showing companies that doing good is no longer a barrier to financial success. Her research on brand citizenship and cultural trends reveals that the notion of separating how your business behaves, from how you earn money, is one that is falling out of favour.
She now believes that doing good, behaving sustainably, and combining ethical considerations with economic pursuits, can actually help businesses to increase their financial success.
Watch our interview to discover the ways in which a new style economics can help lead us closer to an open, sustainable, and successful new world.
Traces.Dreams is a place on the web for people interested in the past, passionate about the present and curious about the future. Traces.Dreams is where you can find inspiration through a multidisciplinary and multi-regional perspective. Our vision is to make the big questions and dreams of today’s researchers visible. We interview researchers from different disciplines and countries to get their perspective on their work, their views on life, their “whys”, their motivation and their wishes.
Please find out more about Anne here:
http://www.brandcitizenship.com
http://www.onesixtyfourth.com
Follow her on Twitter and Linkedin:
https://www.linkedin.com/in/anne-bahr…
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